Leading angels and investors from the technology, entertainment, and beauty industries join forces to support Supergreat’s vision of video-enabled social shopping in a $6.5 Million in Series A.
WHO: Founded in 2018 by co-founders Tyler Faux and Dan Blackman who are experienced community builders. The pair launched Supergreat after working together on the mental health app Huddle, where they discovered a thriving group of highly engaged beauty fans sharing their own tips and product recommendations with one another. Supergreat is a community-based app where beauty enthusiasts can review, shop, and share tips on their favorite products. Through daily product drops with partners, beauty brands can more authentically interact with their audience by engaging with them directly on feedback and sharing new launches.
IN THEIR OWN WORDS: “We are delighted to welcome Sarah Tavel to our board and partner with Benchmark and an incredible group of investors, advisors, and team members that we are lucky to work alongside,” said Faux and Blackman. “As Supergreat continues to grow, we’re excited to work with partners across tech, beauty, entertainment, and more who share our vision of making Supergreat the social destination for beauty consumers and brands.”
“Supergreat has the hallmarks of what we look for in a great consumer company – their users are creating content that enriches the community and creates a virtuous cycle of engagement,” said Benchmark General Partner Sarah Tavel. “Tyler and Dan have eschewed the top-down approach of beauty influencers, and created an authentic dialogue between consumers, creators, and brands. They have tapped into a desire for beauty fans to be active participants in the conversation instead of passive consumers, and I’m proud to be working alongside their team as they unlock this massive opportunity.”
“Supergreat has become the social network for the beauty community, where individuals can authentically share their views and routines,” said Thrive Capital Partner Miles Grimshaw. “The team has built a unique graph of people, products and brands that with the launch of Live and shopping will create an immersive social commerce experience.”
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